TikTok
Creativity on TikTok: How brands are embracing the popular video app
TikTok has become the go-to destination for people looking for fun, entertaining and inspiring short-form videos. But how can advertisers make the most of the app? In the second instalment of our partnership series, we explore how brands from Balenciaga to Mercedes-Benz and Converse are using TikTok to drive engagement, raise awareness and reach new audiences, and offer some advice for those who are new to the platform
TikTok
Creativity on TikTok: What the world’s most downloaded video app offers brands
In the first part of our partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans, we look at the key information you need to know about what the platform does, what sets it apart and what ad formats you can already buy today