Chris Maggio

Fashion: Year of the Tiger for Balenciaga

Chris Maggio Balenciaga

Chris Maggio lent his humorous sensibilities to Balenciaga’s Year of the Tiger campaign, which showcased the brand’s capsule collection, inspired by the arrival of the new Chinese zodiac in 2022.

The photographer collaborated on the campaign images with Pablo Rochat, whose irreverent creative direction is the perfect match to Maggio’s own playful tastes. The photographs meddle with proportions and perspectives to create a series of light-hearted illusions around the home.

Chris Maggio Balenciaga
Chris Maggio Balenciaga
Chris Maggio Balenciaga

@chrismaggio