An Augmented (Hyper)Reality

Keiichi Matsuda’s film, Augmented (hyper)Reality: Domestic Robocop, offers a glimpse of an alternate universe, with augmented reality cranked up to the next level

Keiichi Matsuda’s film, Augmented (hyper)Reality: Domestic Robocop, offers a glimpse of an alternate universe, with augmented reality cranked up to the next level… 

Matsuda is currently studying at London’s Bartlett School of Architecture as part of the Unit 15 group, where students use animation and motion graphics to investigate new architectural possibilities. 

“The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism,” writes Matsuda on his Vimeo page.

“Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. [This is] a film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality.”

More at keiichimatsuda.com.

Update: Keiichi comments below on some of the issues he was attempting address: media intrusion, tech-dependence etc. “It is,” he writes, “like most sci-fi, a critique of the present rather than the future.”

You may also like

569_0.jpg - McFetridge and The Wild Things - 2149

McFetridge and The Wild Things

A lovely small book of Geoff McFetridge’s drawings created whilst working on the titles, type treatments and marketing graphics for Where The Wild Things Are…

bin_and_text388_0.jpg - Modern art is rubbish - 2099

Modern art is rubbish

If you have any art you don’t want, or perhaps want to see that art transformed into another kind of art, then over at the South London gallery there’s a giant Art Bin for your needs, courtesy of artist Michael Landy

akasmall_0.jpg - BBC Winter Olympics Film - 2126

BBC Winter Olympics Film

To advertise its coverage of the 2010 Winter Olympics in Vancouver, the BBC has commissioned this dramatic animated film from director Marc Craste…

569forever_and_ever_0.jpg - Lolly art - 2162

Lolly art

Brooklyn-based artist Julia Chiang has an unusual medium for her work – melting lollipops, nailed to the wall

parragon_115x115

Packaging Designer

Parragon Books
pilbrowandpartners

Junior Graphic Designer

Pilbrow & Partners
gardenesque_115x115

Designer

Gardenesque
Hand3 copy

Photography Annual

Showcase your photography work to over a million people in more than 80 countries, across every segment of the creative industry.

Enter here