Black Pencil in Graphic Design (Applied Print Graphics): UK coins by Matt Dent, for Royal Mail
Of the four Black Pencils awarded, Droga5 picked up two, Art+Com received one for their stunning BMW kinetic sculpture and Matt Dent‘s redesign of the UK coinage meant he also went home with D&AD’s most coveted award.
“The four Black Pencil winners demonstrate the power and all-encompassing nature of creativity – in education, politics and even in the change in our pockets,” says D&AD President, Garrick Hamm. “These winners are more than just great pieces of communication, they change our behaviour and touch our lives.”
Black Pencil in Environmental Design (Installations): Kinetic sculpture by Art+Com, for BMW (Germany)
Black Pencil in Viral (Writing): The Great Schlep campaign film by Droga5, for the Jewish Council of Education & Resarch (US)
Black Pencil in Integrated (Integrated): Million campaign by Droga5, for the New York City Department of Education (US). Check out the film about the project by clicking on “case studies” at the Droga5 site, here
Yellow Pencil in Graphic Design (Environmental Graphics): Bigger Storage Ideas by Ogilvy Frankfurt, for IKEA (Germany)
Yellow Pencil in Art Direction (Poster Advertising): Husky & Camel (one in series) by BBDO/Proximity Malaysia, for Jeep (Malaysia)
Yellow Pencil in Graphic Design (Integrated Graphics): Coca-Cola identity by Turner Duckworth London & San Francisco, for Coca-Cola (UK)
Yellow Pencil in Magazine & Newspaper Design (Entire Newspapers): Público (Portugal)
Yellow Pencil in Art Direction (Press Advertising): Paparazzi (one of series) by CLM BBDO, for Alka Seltzer (France)
Yellow Pencil in Digital Installations (Digital Installation): Cloud sculpture by Troika, for British Airways (UK)
Yellow Pencil in TV & Cinema Advertising (41-60 seconds): Pinata by TBWAChiatDay, for Skittles (US)
Yellow Pencil in TV & Cinema Crafts (Special Effects): It’s Mine by MJZ, for Coca Cola (US)
Yellow Pencil in TV & Cinema Communications (TV Promotions): Stanley Kubrick Season promo by Channel 4, for More4 (UK). See it on YouTube, here
Yellow Pencil in Branding (Printed Materials): TED 696 project (printed bags) by BMF, for Tooheys Extra Dry 696ml (Australia)
All of the winning work can be viewed at: dandad.org/awards09. The D&AD Annual 2009, designed by Peter Saville, will be published in September.
All the Black and Yellow Pencils awarded are listed below.