The worst book in the world?

A new book documents Kessels Kramer’s 15-year campaign for the Hans Brinker Budget Hotel

A new book documents Kessels Kramer‘s 15-year campaign for the Hans Brinker Budget Hotel

“In the long history of hospitality, the Hans Brinker Budget Hotel stands alone as the worse there ever was,” says a press release promoting the book. Its 280 pages include every piece of communications ever made for the hotel by Kessels Kramer, which has famously made great capital out of the fact that the place is so awful.

Campaigns have included little flags stuck in dog shit (with illustrations by Anthony Burrill, an early collaborator)

Burrill also produced posters for the campaign

And this tongue-in-cheek list of complimentary items at the hotel

Even “sleeping pills”

Other ads focussed on the awful effect a stay at the hotel may have on guests

And its somewhat cavalier attitude to hygiene

It was also quick to send-up other ads’ dubious environmental claims

A range of posters allows guests to recreate the wonderful view available from select rooms

The Worst Hotel in the World is published by Booth-Clibborn, £25

You may also like

img_9454c_0.jpg - The Pattern of _ m _ hr : Tota Hasegawa - 53

The Pattern of _ m _ hr : Tota Hasegawa

Tota Hasegawa was commissioned to create this artwork by the Mori Art Museum in Tokyo for the recent exhibition, Roppongi Crossing 2007: Future Beats in Japanese Contemporary Art, part of a series of exhibitions at the museum that began in 2004 and look at Japanese creative talent working in a wide range of genres

64_0.jpg - Typo Taxis - 153

Typo Taxis

For this issue of CR, the leading Mumbai design studio Grand­mother India worked with two of the city’s foremost taxi artists, Manohar & Samir Manohar Mistry of Swami Art, to create our cover….

Olympics: designers being selected at random

Our naïve hopes that the 2012 Olympics might result in some landmark creative work were dealt another blow today with news that design studios are being selected at random to work on a project relating to the games…

John, Paul, George and Jingo

Bombardier – Drink of England ad by Kindred
When you think of Britain does a wave of images, sentimental, yet faintly militaristic, rush through your brain? Do soldiers, barrel-rolling Spitfires, smiling farmers and Eric Morecambe pass in tight formation before your mind’s eye? And tell me, these pictures, where did they come from? asks Gordon Comstock…

planning CR

Senior Interior Designer

Planning Recruitment Ltd
Piccadilly Greetings Group CR

Graphic Designer

Piccadilly Greetings Group
Moss-Bros-CR-Staging-130x120

Digital Designer

Moss Bros
Moss-Bros-CR-Staging-130x120

Graphic Designer

Moss Bros