This 23 year-old has memorised the entire Ikea 2018 catalogue

Ikea has launched a new, typically quirky ad, starring Yanjaa Wintersoul, a ‘two-time world memory champion’, who has learned every detail of the 2018 catalogue.

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire