Player performance data has now become a massive influence in professional football, with every pass and tackle meticulously logged for analysis. Adidas has tapped into the trend for an integrated campaign ahead of the Champions League final allowing users to predict what will happen
The campaign was created by The Corner (the London agency which also devised the It’s blue, what else matters campaign for the new Chelsea kit) At the allforthis site, or on mobile, users can predict the number of tackles, goals, metres run – even shirt-pulls – in the final
Once players have made theirpredictions they will be able to watch the game unfold comparing their stats to the
actual event. Those who predict correctly could win prizes including a Champions League ‘season ticket’ to watch every game of the team of their choice in next year’s competition.
The interface for the site and app uses coloured dots which also feature in supporting ads.
The dots were derived from a motion capture process to create animations of footballers which are used on YouTube and on moving image poster sites
Ad agency: The Corner
Creative Director: Tom Ewart
Art Director: Mathew Lancod
Copywriter: Robert Amstell
Director: Alex Jenkins
Production Company: B-Reel
Agency producer: Michelle Stanhope
Typographer: Will Chak