Floating an idea

TBWA’s floating house for Airbnb, unveiled in London last month, was a brilliant piece of experiential advertising. Creative directors Nick and Steve Tidball explain how it was made, and the challenges of building a fully-equipped residence capable of cruising down the River Thames

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester