Lexend: Let’s End Dyslexia Through Lexend type design

Category: Type Design; Entrant: Design Bridge & Partners/Superunion

Dyslexia affects millions of people around the world, making reading a challenge for many of them. Educational therapist Bonnie Shaver-Troup discovered that these issues often create assumptions around someone’s level of ability, producing misconceptions around the intelligence of dyslexic people. Lexend, which is available for free via Google Fonts, aims to make life easier for dyslexic individuals by reducing visual stress and improving reading performance.

As Superunion says: “Font is the vehicle – delivering the written word and activating the reading voice in our head. When the font is wrong, the voice is wrong or, worse still, the voice is silent. When the font is right, it brings the written word to life.” Lexend has been downloaded over half a million times to date and racked up over 2 billion web views, each of which represents an instance of someone’s browser rendering a page using a Lexend font.

Credits:
Lexend: Let’s End Dyslexia Through Lexend
Category: Type Design
Entrant: Design Bridge and Partners/Superunion
Principal design & Founder of the Lexend Project: Dr Bonnie Shaver-Troup
Design Studio: Superunion
Executive Creative Director: Philipp Mühlebach
Creative Director: Vinia Zottnick
Designer: Markus Haltmayr
Google Fonts: Dave Crossland
CosmosDirekt Head of Brand: Jeromy Lohmann
Type Designers: Linnea Lundquist, Santiago Orozco, David Berlow, Thomas Jockin, Héctor Gómez, Rosalie Wagner