Wink System is an all-in-one space offering designers, strategists, developers and marketers within Mailchimp the tools, resources and guidelines to deliver a cohesive Mailchimp experience.

The in-house team was tasked with introducing people across the company to the platform, via the concept of “the best class you’ve ever taken”. Adopting an “information-focused direction” and monochromatic style, the team decided to decorate the site with colourful stickers, in a nod to personalising textbooks as schoolkids.

The team sifted through Slack, emails, Google Drive and Dropbox to gather all source materials that had been created at Mailchimp over the past five years, resulting in an audit of more than 188 pieces of guidance. This resulted in 70+ guidance pages on the Wink System site, which features consistent design throughout so that it’s easy for users to find what they are looking for.

Credits:
Mailchimp: Wink System
Category: In-house Design
Entrant: Mailchimp
In-House Creative Team: Wink Creative
Senior Writer: Austin Ray
Design Director: Chase Curry
Lead Creative Director: Christian Widlic
Senior Manager of Program Management: Julie Moseley
Senior Designer: Kristie Feltner
Technical Writer: Lisa Highfill
Senior Engineering Manager: Loc Nguyen
Manager, Experience Design: Madeleine Stein
Senior Product Designer: Matt Walker
Fullstack Developer: Michael Robbe
Manager of Service Design: Mike Davis
Senior Managers of Product Design: Molly Barge, Nina Mehta
Sr Technical Program Manager: Sam Goodspeed
Senior Designer: Tiffany Chan
Senior Motion Designer: Tom Hoying