How a Brazilian street artist and a Leeds design studio created Coke’s World Cup identity
The visual identity system for Coca-Cola’s Brazil World Cup campaign was a collaborative effort between São Paulo street artist Speto and Leeds design studio BGO. We talk to Coke’s global design head James Sommerville about how the project came about
Register to keep reading
We promise it takes less than 2 minutes!
Why register?
Once registered you can read this article and opt to receive our newsletter. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so.
Password recovery
If your email address is registered we will send you an email to recover your password.
Having problems?
+44 (0)2072923703 or customerservices@creativereview.co.uk