The Co-op returns to its clover-leaf logo from 1968

At its AGM today the Co-op unveiled a new logo – and it’s one that will already be familiar to millions across the UK. Forgoing designing a completely new identity, studio North have reunited the company with its classic logotype of the 1960s.

Why am I being asked to register with CR?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with other parties, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects and the best will appear in the Work section of the CR website

Access our full archive

This site contains over 10 years’ of CR content, including magazine articles. Register to gain full access to everything.

Receive our newsletter

Our daily update of the biggest stories in creativity, as curated by the CR team, delivered direct to your inbox

More from CR

The funny business of branding

From walls of Post-Its to dubious logo evolution diagrams, branding can be an easy target for satire. Yet despite its clichés, process is a vital part of the job

DesignStudio rebrands Premier League

The Premier League has launched a new visual identity for the 2016/17 season, with an updated lion icon designed to communicate a new side to the world’s most popular football league

DesignStudio rebrands Airbnb

Lettings website Airbnb launched a new brand identity today, created by London agency Design Studio. The new look sees the brand’s blue and white word marque replaced with a universal “symbol of belonging”…

Artworker

NAO (National Audit Office)

Junior Designer

National Theatre