Welcome to Mulberry’s Brilliant Britain

Inspired by the government’s GREAT campaign to promote National greatness in 2012, luxury brand Mulberry has launched Brilliant Britain: a new website and printed journal devised as a guide to all that makes Britain brilliant…

Inspired by the government’s GREAT campaign to promote National greatness in 2012, luxury brand Mulberry has launched Brilliant Britain: a new website and printed journal devised as a guide to all that makes Britain brilliant…

The project essentially looks to gather and promote a whole gamut of British excellence – from beautiful landscapes, sites of historical or architectural interest, to great places to eat, drink, shop or go to the theatre, and even British crafts and traditions still practiced and upheld by individuals, specialist companies and communities.

Both the website (brilliantbritainguide.com) and the printed guide (cover shown, above) organise and group content in categories such as Craft, Fashion, Food & Drink, Heritage, and Art & Design. Here’s a look inside the 36 page printed guide, designed by Construct:

Mulberry commissioned editor Henrietta Thompson to pull together the diverse content for the project, which is set to grow over time. The website (designed and built by Applied ESP) has a section called Your Brilliant Britain which is open to the suggestions of visitors to the site who are encouraged to photograph and submit their own nominations for things to be included. There’s also an interactive map of Britain showing the location of everything listed on the site, again the content can be ordered by category:

“Guy Salter of Walpole approached us to participate in the GREAT Britain campaign and inspired us to create Brilliant Britain,” explains Mulberry’s brand director, Georgia Fendley of the project. “Conceived as a love letter from Mulberry to the nation this guide has been created to support the craftsmen and women, the designers, artists and innovators, the small businesses, the breath-taking landscapes, strange customs and delicious delicacies that make Britain so brilliant,” she continues.

“We really hope the public will be inspired to take up our cause championing their Brilliant Britain by nominating their favourite local producers, heroes, places and people,” adds Fendley.

brilliantbritainguide.com.

 

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here


CR in Print
In our October print issue we have a major feature on the rise of Riso printing, celebrate the art of signwriting, examine the credentials of ‘Goodvertising’ and look back at the birth of D&AD. Rebecca Lynch reviews the Book of Books, a survey of 500 years of book design, Jeremy Leslie explains how the daily London 2012 magazine delivered all the news and stories of the Games and Michael Evamy explores website emblemetric.com, offering “data-driven insights into logo design”. In addition to the issue this month, subscribers will receive a special 36-page supplement sponsored by Tag celebrating D&AD’s 50th with details of all those honoured with Lifetime Achievement awards plus pieces on this year’s Black Pencil and President’s Award-winners Derek Birdsall and Dan Wieden. And subscribers also receive Monograph which this month features Rian Hughes’ photographs of the unique lettering and illustration styles of British fairgrounds

Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

More from CR

kkcolby388_0.jpg - All Made in LA - 4755

All Made in LA

London’s KK Outlet is exhibiting a series of eye-popping posters made by the Colby Poster Printing Co. in Los Angeles, alongside some new pieces the print house created with designer, Anthony Burrill

bruel3_0.jpg - Virgin Media Shorts film posters - 4740

Virgin Media Shorts film posters

For this year’s Virgin Media Shorts contest for up-and-coming filmmakers, Creative Review commissioned illustrators from the Handsome Frank agency to create a poster for each shortlisted film

sucer_crop_0.jpg - A Walker wonderland - 4789

A Walker wonderland

Tim Walker is one of the most innovative, influential and visually exciting fashion photographers working today. His love of adventure and dreaming has taken him back, time and time again, to his childhood storybooks – something made evident in Story Teller, his new show, reviewed here by Choi Liu

1999imac_black_a_0.jpg - Lifetime Achievement: Apple - 4724

Lifetime Achievement: Apple

The most valuable brand in the world is also the most awarded at D&AD. Clive Grinyer, formerly of the Design Council, explains why

thinkerdoer

Designers

thinkerdoer
whiteagency

Senior Designer

White Agency
bhf_logo

Creative Operations Manager

British Heart Foundation
mondottica