T-shirt featuring a QR code. Snap it with a internet-enabled camera phone and be taken to
the wearer’s website of choice
Quick Response Codes (those square pixellated barcodes that, when scanned by a camera phone, bring up information or link to a particular website) have moved into the world of bespoke fashion. Emma Cott, a Munich-based clothing label has launched a new collection of t-shirts enabling users of social networking sites such as Facebook and MySpace to take their profiles to the street, sporting an abstract code design on their chest. Visitors to emmacott.com can generate their own QR code (that links directly to the website of their choosing) and add it to their choice of t-shirt. It’s self-promotion made very simple.