Creative Review’s podcast looks at pitching
The latest episode of Creativity Sucks! is taking on the contentious issue of pitching in the advertising and design industries
The latest episode of Creativity Sucks! is taking on the contentious issue of pitching in the advertising and design industries
Influencer wrangling is now a crucial part of any brand management role. And this bit is relatively straightforward: find people who people like who can spread the word about your product. But what happens when the wrong people get in on the action?
The swimwear brand encourages us to ‘Go Full Speedo’ in a spot that features Stranger Things actor Dacre Montgomery and is a rallying cry to get people swimming
The brand’s first campaign since 2016 is aiming to refresh its image. We speak to PG Tips and creative agency Calling about the power of a light touch, and what director Steve McQueen brought to the campaign film
Lola MullenLowe and director duo Lionel Goldstein have created a set of campaign films that add an unexpected twist to the classic Lynx Effect
In our latest monthly interview we speak to designer and illustrator Jessica Hische, who has built a hugely successful career spanning commercial work, books and even retail. Here, she reflects on her life and work and how the industry has changed during her career
The dating app is launching its new design and features with a campaign that addresses the exhausting admin involved in finding a match
Nick Asbury’s new book examines how brand purpose intoxicated the marketing world, and the negative impact he feels it has wrought. Here he introduces the book’s central themes and implores us all to think differently about the trend
In the battle for attention, brands who choose to entertain audiences rather than mimic the production values of socially native content will ultimately win, says head of We Are Social Studios Dan Keefe
We explore how the worlds of design, advertising, gaming and illustration are responding to accessibility needs
Diversity, equality and inclusion have been hot topics in the creative industries in the past few years, but are we really making any progress? We discuss in the latest episode of CR’s podcast
Sound, tactile materials and new technologies are all being used to help bring the visual storytelling of comics to life for blind and partially sighted people
AMV BBDO’s campaign for COPI shines a light on sewage spills in UK waterways with the help of a faecal-inspired font
Since losing his sight at the age of 19, the filmmaker has gone on to write and direct his first feature film, shoot a Super Bowl ad for Google, and set up a non-profit to help the next generation of disabled creative talent
Speaking to experts in architecture and design, CR looks into how accessible wayfinding has improved by subtly tapping into other senses, and what it needs to do to be truly inclusive
The UK’s largest animal welfare charity has launched a vibrant, flexible identity by JKR, along with an upbeat campaign created by AMV BBDO that asks for a little respect
In a consumer landscape that favours virtue, with audiences that will call out bad behaviour at the drop of a hat, courting controversy is a risky move. But brands can still use it to their advantage
The chef, TV personality and The Bear actor has launched a line of pantry staples that lovingly references classic food packaging design
Images and ideas to feed your imagination
Expert tips on how to navigate a creative career
Analysis of creative projects and trends
CR’s podcast on life in the creative industries
An expansive exhibition at London’s British Library unpacks Black British music history through archival materials and new commissions, including a five-channel film installation in collaboration with Touching Bass
The last few years have seen independent creative agencies rise up to take on the might of the networks. Here, Sam Smith, who has spent time on both sides of the fence, examines why their offering is right for the times
The Kenyan artist’s debut book, Camo, brings together her vibrant, intricately layered photographs, which are painstakingly created without digital manipulation
The new Ultimate BBQ Burger launches with a campaign by Mother that offers a taste of summer no matter the weather
Ukrainian agency Bickerstaff.734’s latest campaign saw it distribute posters across Venice pointing out where the city’s historic bomb shelters are based
We speak to Atlantic Records’ creative director and Explorers Club Studio about the challenge of redefining one of the world’s biggest record labels to keep pace with a rapidly changing music industry
Created by How&How, the charity’s new name and visual identity is targeted less at tourists visiting the Caribbean Island and more at the local community
LePub and Publicis Dublin collaborated with the beer brand to turn historic watering holes across Ireland into virtual ‘Pub Museums’, making them eligible for the financial benefits given to cultural institutions
Koto collaborated with Microsoft Brand Studio and illustrator Alexis Jamet to bring the tech brand’s Reimagine Climate Action campaign to life
Mayonnaise, a key sandwich condiment, is in danger of disappearing – but not if Hellmann’s can help it
Combining his love of fine art and football, the success of Lou Bever’s Flat 92 project has led to a career in photography, and commercial projects for brands including Puma and Uniqlo
Following his recent talk at Offf Festival in Barcelona, Dice’s ECD Patrick Duffy shares how throwing himself into creative opportunities has allowed him to build an eclectic but always interesting career
How the most successful brands on TikTok drive performance through ground-breaking creativity
Ineffective work often stems from bad behaviours. To change things, you need to measure where it’s all going wrong
Low on the pecking order for policy makers, the FE sector is nonetheless vital to help nurture the next generation of creative thinkers
TikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure
The five qualities that great account management people bring to in-house agencies, and why their impact can be transformative.
TikTok communities are always hungry for fresh entertainment: here’s how to make sure your brand is part of the conversation
To achieve their goal of being seen as lead agencies, in-house creative agencies need to fill gaps in strategy, planning and process
Entertainment builds brand awareness, but according to TikTok it’s also a vital ingredient in performance marketing.
Don’t let your location or work commitments hold you back: advances in remote learning have made even practice-based courses like Fine Art much more accessible.
Appreciation of the design process should permeate an entire organisation, not just its in-house creative team
Via its latest visual trends report, Depositphotos predicts an emphasis on wellness, joy and magic this year
Early adopters in fashion and entertainment are blazing a trail, but how could brands in other sectors embrace the potential of the metaverse?
Brands must dream big to push the limits of experience design in the metaverse.
Don’t waste time shuttling drives around: get the edge on the competition by shooting straight into the cloud.
Context is king in the art world, and digital twinning is an exciting new way for artists to establish provenance and boost the value of their creations.
Once you’ve found the ideal location for your campaign shoot, be sure to make the best of every corner of it
At an executive level, design thinking can transform an organisation from the inside – and this kind of cultural shift may prove vital for many brands’ survival
Insider advice from Burberry, Rimmel and Duolingo to thrive in TikTok’s world of democratised creativity
A strong digital presence is increasingly vital for any successful artist – and it starts with the right name