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Richard Banfield on why “it really is the best time to be a designer”

Co-founder of product and experience design consultancy Fresh Tilled Soil, Richard Banfield will be contributing regularly to CR. Here we interview him about the changing nature of the design industry and the skills designers need

By Patrick Burgoyne 17/04/2018 9:35 am

Banfield has published three books. His latest (with Nate Walkingshaw and Martin Eriksson) is Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams. Design Leadership was his second book published by O’Reilly. The first was Design Sprint: A Practical Guidebook for Building Great Digital Products, which he co-authored with C Todd Lombardo and Trace Wax. He will be writing a new regular column for CR on the emerging world of digital product design and customer experience.

Creative Inspiration

A new campaign spells out the reality of the sewage crisis

AMV BBDO’s campaign for COPI shines a light on sewage spills in UK waterways with the help of a faecal-inspired font

Creative Insight

Adam Morse on his journey to directing

Since losing his sight at the age of 19, the filmmaker has gone on to write and direct his first feature film, shoot a Super Bowl ad for Google, and set up a non-profit to help the next generation of disabled creative talent

Creative Inspiration

Creativity Sucks! podcast returns with an episode on humour

We ease you gently into the fourth series of Creative Review’s podcast with a discussion on humour in advertising, looking at what works and what doesn’t

Creative Insight

How accessible wayfinding is going beyond the visual

Speaking to experts in architecture and design, CR looks into how accessible wayfinding has improved by subtly tapping into other senses, and what it needs to do to be truly inclusive

Creative Insight

The Monthly Interview: Glenn Kitson

In the first of a new interview series, Anna Higgs talks to Glenn Kitson about combining a career as an ad director with being a ‘meme lord’, and his strategies to stay centred and fresh in a world which can often just want more of the same

Creative Inspiration

Loewe’s brand film finally explains how to pronounce its name

Aubrey Plaza stars in a spelling bee contest through the ages as part of a new short from Loewe, which addresses the long-standing confusion over how to pronounce the fashion brand’s name

Creative Insight

What happened to NFTs?

Non-fungible tokens experienced a gold rush a couple of years ago, before mainstream interest waned and the market went into decline. Artist Robert Alice, who has edited an extensive new book on NFTs, talks to us about one of the most elusive, and divisive, web3 developments

Creative Inspiration

Dawn Baillie’s famous movie posters go on display

The Anatomy of a Movie Poster exhibition brings together the award-winning designer’s portfolio of posters for films including The Silence of the Lambs, Little Miss Sunshine, and The Grand Budapest Hotel

Creative Insight

Why brand language matters

Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines

Creative Inspiration

Tracing the influence of prolific art director Alexey Brodovitch

An exhibition and accompanying monograph sheds light on the work of the photographer, designer and art director, who transformed the pages of Harper’s Bazaar over nearly a quarter of a century

Creative Insight

From advertising to Hollywood and back again

It’s easy to assume that making the leap into movies is the holy grail for those in advertising, but the path between the two industries is far from one way

Creative Insight

How to bring online fandom into the real world

Shifting online success into the real world requires a delicate balance of staying authentic to the digital community while allowing space for others to join, says Paul Tynan, creative director at I-Am