Banfield has published three books. His latest (with Nate Walkingshaw and Martin Eriksson) is Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams. Design Leadership was his second book published by O’Reilly. The first was Design Sprint: A Practical Guidebook for Building Great Digital Products, which he co-authored with C Todd Lombardo and Trace Wax. He will be writing a new regular column for CR on the emerging world of digital product design and customer experience.
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